age:
- the celebration of older musicians - eg. the photo of Nick Cave and the reference to Elton John who was big in 1970 - goes against stereotypes of popular musicians being young.
- the stereotypical representation of older people as facing an uncertain future - 'there are lots of grievers out there'.
- the stereotypical linking of excess and youth but using a photo of the members of Queen when young to illustrate a cover line about excess.
gender:
- the stereotypical representation of male seriousness and authority in the image of Nick Cave.
- the stereotypical representation of male artists as excessive in the cover line about Queen.
- it is stereotypical to link masculinity with warfare and aggression.
Explain how music videos use media language to promote their artists (10 marks)
Mise-en-scene, sound, camerawork, editing
Mise-en-scene- there is a great sense of hierarchy in the music videos with the difference between the protagonist that desperately wants to belong and the 'popular' boys who treat him like dirt. The setting of the high school is both where the performance of the band and story take place and they finally merge at the end on the stage in the prom. They use brightly strong colours and show contrast between the football jock bully's car and the dirtbag's bicycle. It delivers the narrative of their always being a princess or reward.
Camerawork- Both the band and the story are in shot. The camera rests on close shots, mid shots and high shots. there were pans around the artist. Most artists want to be in their music video as it is a way to promote themselves and the close ups authenticate an artist. close ups of an artists face shows that they are playing an instrument or singing and are established artists. Both artists and story merge together in the final prom
