How are musicians presented?

 

John Lennon is presented as being very serious and blunt in this front cover which isn't something you might expect from a musician going in front of a Mojo magazine as they normally like to express themselves. however, the effect that Lennon is giving off in this cover is actually very powerful and it grasps the audiences attention because it is so different. although Lennon isn't expressing himself as some of the other musicians have done, the way he is  being presented is very strong. For example, this picture would make the readers feel intimidated by his stern face looking at them, and because of how blunt it is it almost makes you feel uncomfortable. this gives off a powerful message that just because you are famous doesn't mean you have to change who you are. 

the magazine is covered with blue, white and black writing with a huge colourful cd in the corner. this adds to the energy Lennon is sending off as it blends in with him and helps him to express himself further. the writing is scattered around him but is avoiding his face at all times as that is the part that should stand out the most.

the lighting makes the magazine look soft and welcoming, contrasting to the look on Lennon's face. altogether, the writing, lighting and photo combined make this magazine cover very effective and it presents John Lennon as someone you wouldn't want to get on the wrong side of and makes him look very professional. 

Labelled Mojo Magazine

 

OCR questions

 Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

The Observer and the Guardian are owned by a trust that was set up in the 1930s. 

The Astor family were the ones to establish The Observer's liberal values, with David Astor as the editor until  mid 1970s. it easily fitted it the Scott Trust

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

'A free press' is when newspapers and older media can campaign on political issues and journalists are expected to be very critical of people in power.

When The Guardian newspaper investigated and showed what 'The News of The World' newspaper did to get stories, in response, most of the press joined IPSO (Independent Press Standards Organisation) which didn't want to apply to the recognition body as they saw this as unwarranted state interference in the free press.

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

this means that the newspaper can keep the original parts of the newspaper but can also add in new things such as videos and comment sections

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

there are lots of different sections that give pleasure to people who like that topic. for example, there are dance, music and movie reviews and also architecture and video games.

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

the Observer meets readers needs for personal identity and social integration by showing different opinions and reviews on certain topics. it also allows them to expand their reading and social skills. they can also chat about their views online and make new friends whilst doing this.

Active/passive audiences question: in what way can The Observer's audience be 'active' ?

The Observers audience can  be active by doing a few things. One way they can be active is by commenting and sharing their view on certain topics. you are actively engaging with the newspaper and its other viewers. 

Covid-19 Poster

 

The Observers Twitter Page

 

1.      1. If you access The Observer print edition online, you can access added features. What are they?

-          you have the option to zoom in on images or news stories which will help you read it in more detail

-          You can also re-tweet the post which can help The Observer reach a bigger audience

-          There is an option to comment on the posts which lets the followers discuss their opinions and help the Observer to improve by letting them know what they could do better

2.     2.  What do you notice about the Observers twitter page?

The Observers twitter page enables the audience to see what the front page will be the day before the newspaper is released. This creates excitement and suspense for the followers because they are intrigued to read the articles described in the front cover. Having the front page on the twitter account also helps attract a bigger audience because people will come across the front cover instead of seeing it in a shop, especially as most people aren’t going anywhere due to coronavirus. If someone sees something they like on the front cover they will likely go and buy the rest of the paper.

Promoting Media: Lego Movie Video Game

 

One of the uses and gratifications of video games is how you can interact with it in many ways. For example, although the Lego movie video game is not an online multiplayer game, there is still lots of ways for the player to interact with the game. One way that they can interact with the game is all the Lego figures guiding you through the levels and making it seem like you really are talking to them. therefore, by having lots of ways that the player can socialise with the game, it enables them to feel as if they are part of it even more and will encourage them to keep playing as they have company. The player can feel as if it is a way to escape reality.

Another use and gratification of the Lego Movie video game is how it can help to form bonds off screen as well. This is because if two people have been playing the same game they can relate with and discuss their progress together. Playing the same game gives people a reason to interact with each other and by doing this, it can bring you closer together. As well as this, if you played the game in multiplayer you are experiencing the aspects of the game at the same time.

Targeting audiences through the lego movie ad break

 

1.       1. The fact that all three companies payed for their own production costs shows that they know they can benefit more from using the Lego movie than the Lego movie will from being in their advert. It can also make their company reach lots of new age groups because everyone is familiar with Lego so are intrigued if they see something with Lego in it.

2.       2. The decision to make the advert out of bricks was made because it prepares the viewer for the film and if they like what they see in the advert they are more encouraged to watch the film. Also, if a child saw an advert with Lego on it they would stay to watch it and if someone was unfamiliar with Lego but know the original adverts then they would stay to watch it too.

3.       3. It is important to remind the audiences of the underlying message because otherwise they might get carried away with the advert and forget the reason behind it or they might not know about the film in the first place and the advert doesn’t mention it then they are not achieving anything by creating an advert out of Lego.